LEVERAGING AUTHENTIC VOICES TO HUMANIZE YOUR BRAND

  • Brand Fit: People with authentic affinity to brand values or friends of the brand
  • Credibility: People that bring relevance and authority both in and outside of your brand’s space are key opinion leaders that shape consumer views
  • Style Leaders: People with distinctive style, a disrupter of the space, they are respected for trailblazing, they are always one step ahead
  • Resonance: People with aligned values or beliefs are highly engaged across platforms and act with integrity and a purpose-driven mission
  • Relevance: People who are accessible and attainable to the brand audience, they are active users of your products or service and have a potential for exponential growth

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store