LET’S TALK ABOUT AUTHORITY.

To become an authority in your segment is one of the key building blocks towards a real and authentic connection with your core consumer.

In the modern era of marketing, everything is connected and converged into one seamless experience.

People are consuming digital content more than ever before and with this comes a much higher expectation towards the brands they choose to be part of their lives.

For this reason, you should consider leveraging the power of influencer marketing to build your authority online and reach a broader audience. The reason to believe is quite simple!

“People buy from people they trust”

Therefore, focusing on building a two-way trusted relationship with your audience will yield longer term results. It will also help you to stand out in a very crowded digital space.

Yes, it all sounds great!

You might be asking yourself now how can I do this?

Being clear, concise and congruent across all your channels is the first step. This will create a more aligned positioning with your core values.

Consistency and integrity in your communication is king!

I hope that this has now become a bit more clear for you and by now you are more confident about how powerful influencer marketing can be for your business or brand? And, when you master the fundamentals of this methodology, your results can grow exponentially faster.

Your journey to building your authority has already started.

CMO at Saucony | Executive Board Member at Erwin Center For Brand Communications | Adjunct Professor at Clemson University.