How To Build A Brand The Wrong Way

Here are the most common mistakes I have seen in my last two decades in building brands for some of the most loved brands in the world.

1. Build your product — losing sight of the actual consumer need.
2. Falling in love with it — leads to escalation of commitment, so you ‘can’t fail.’
3. Try building your brand story, purpose, and creative idea around your product.

This will also lead to waste of time, people’s resources, and money.

Because you need to follow the straightforward steps below:

• Start With Your PURPOSE.
• Uncover Real Customer Insights.
• Deliver Your Why — The Promise For Your Customer.

Otherwise, why are you getting out of bed in the morning (and why should your customers even care?)