CHANGE YOUR MARKETING BEFORE YOU HAVE TO

You can’t avoid the inevitable!

The pandemic brought many opportunities for you to accelerate and transform your marketing. This year we have learned through the pain that change is a necessity.

Marketing has evolved from interruptions to real and meaningful human connections. If your brand doesn’t deliver something indispensable and highly relevant to your consumer, then you will be faced with the simple hard reality.

“You will not be remembered!”

Today, consumers have become creators, producers and distributors of content. With this significant context the authority and credibility of the message has shifted exponentially to the hand of key opinion leaders.

Their voices are amplified through the power of social media, which has consistently delivered more impact than TV in the recent years. The statement below is one of the many facets that fascinates me in this new Era of Marketing.

“Everyone is hyper-connected, anyone can become an influential voice.”

Nowadays, anyone has access to the tools needed to create their own brand and digital presence from their own bedroom. The new digital platforms have democratised millions of possibilities and brought the world closer together.

Once you open the doors of your brand and make your story closer to everyone’s reality, your brand becomes more personal, vulnerable and human. People fall in love with the story behind the story, an element that captivates and creates visceral positive emotions in your consumers.

See you later!

CMO at Saucony | Executive Board Member at Erwin Center For Brand Communications | Adjunct Professor at Clemson University.