“Compelling storytelling is an art that, if perfected, can drive brand love and increase sales like nothing else.”

As a marketer, purposeful storytelling is one of the most powerful tools, for building emotional connections with consumers. I’ve had the privilege to work with some of the greatest storytellers in the…

THE GIFTS OF A CHALLENGING YEAR

I want to start with a reflection of what this year has brought to us. It’s a bit of hindsight and it is imperative that we reflect and grasp the learnings from some of the most difficult moments in our lives.

In this process, I tried to find simple words…

How to become dispensable by creating autonomous and highly-functional teams that can perform at the highest level?

“The best leaders begin with an environment that embraces and rewards innovative change.” — Lynne Doughtie, Chairman, and CEO, KPMG.

We’ve never questioned the notion of individual leadership. One person leading the pack…

In the next few paragraphs, I’m going going to share my personal reflection of how has change impact the way we do marketing with you.

Let’s frame our conversation in the following questions:

  • What does all of this means to our consumers?
  • How people are reacting to change?
  • Why should…

You can’t avoid the inevitable!

The pandemic brought many opportunities for you to accelerate and transform your marketing. This year we have learned through the pain that change is a necessity.

Marketing has evolved from interruptions to real and meaningful human connections. If your brand doesn’t deliver something indispensable and…

To become an authority in your segment is one of the key building blocks towards a real and authentic connection with your core consumer.

In the modern era of marketing, everything is connected and converged into one seamless experience.

People are consuming digital content more than ever before and with…

Não lute contra o inevitável!

A pandemia trouxe uma grande oportunidade para acelerar a transformação de seu marketing. Neste ano aprendemos através da dor que a mudança veio como uma necessidade.

O marketing evoluiu da era de interrupções para conexões reais e humana. Se você não entrega algo indispensável e…

Fabio Tambosi

CMO at Saucony | Executive Board Member at Erwin Center For Brand Communications | Adjunct Professor at Clemson University.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store