It is time to shift from campaigns to conversations.

People are tired of being sold to! Your consumer is looking for brands to fall in love with on their own and make their own decision on the products that best fit their needs. Brands that constantly focus on pump-out products…

“Compelling storytelling is an art that, if perfected, can drive brand love and increase sales like nothing else.”

As a marketer, purposeful storytelling is one of the most powerful tools, for building emotional connections with consumers. I’ve had the privilege to work with some of the greatest storytellers in the…


I want to start with a reflection of what this year has brought to us. It’s a bit of hindsight and it is imperative that we reflect and grasp the learnings from some of the most difficult moments in our lives.

In this process, I tried to find simple words…

How to become dispensable by creating autonomous and highly-functional teams that can perform at the highest level?

“The best leaders begin with an environment that embraces and rewards innovative change.” — Lynne Doughtie, Chairman, and CEO, KPMG.

We’ve never questioned the notion of individual leadership. One person leading the pack…

Now that we have learned to cope with the pandemic uncertainties and the social unrest in our lives, I thought I would stop to reflect on the key learnings from this experience.

For me, there is no better way than to share the journey and reflections in leading the #ReadyForSport

In the next few paragraphs, I’m going going to share my personal reflection of how has change impact the way we do marketing with you.

Let’s frame our conversation in the following questions:

  • What does all of this means to our consumers?
  • How people are reacting to change?
  • Why should…

You can’t avoid the inevitable!

The pandemic brought many opportunities for you to accelerate and transform your marketing. This year we have learned through the pain that change is a necessity.

Marketing has evolved from interruptions to real and meaningful human connections. If your brand doesn’t deliver something indispensable and…

To become an authority in your segment is one of the key building blocks towards a real and authentic connection with your core consumer.

In the modern era of marketing, everything is connected and converged into one seamless experience.

People are consuming digital content more than ever before and with…

Não lute contra o inevitável!

A pandemia trouxe uma grande oportunidade para acelerar a transformação de seu marketing. Neste ano aprendemos através da dor que a mudança veio como uma necessidade.

O marketing evoluiu da era de interrupções para conexões reais e humana. Se você não entrega algo indispensável e…

Você já contratou um influenciador digital que tem milhões de seguidores mas não obteve resultados?

E aí você ficou sem entender muito o que aconteceu.

Eu já errei muito, mas aprendi fazendo e através das dores. E por este motivo, não quero que você erre como eu errei. …

Fabio Tambosi

CMO at Saucony | Executive Board Member at Erwin Center For Brand Communications | Adjunct Professor at Clemson University.

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