Fabio Tambosi – Medium

Fabio Tambosi

Fabio Tambosi

How To Build A Brand The Wrong Way

Here are the most common mistakes I have seen in my last two decades in building brands for some of the most loved brands in the world.

Apr 18, 2022

Apr 18, 2022

Fabio Tambosi

Brand Building Is Broken

Please don’t do this: lessons I’ve learned while building a brand

Apr 17, 2022

Apr 17, 2022

Fabio Tambosi

Four Steps To Start Designing A Human-Centered Brand

I’ve recently discussed the importance of purpose for a brand (ring my bell and get all my notifications!)

Apr 16, 2022

Apr 16, 2022

Fabio Tambosi

Three Pieces To Build A Human-Centered Brand

Developing a branding playbook? Start here.

Apr 15, 2022

Apr 15, 2022

Fabio Tambosi

Creating a Persona with Human-Centered Insights

When I worked with brands like Nokia, Nike, adidas, and Saucony, I spent most of my time understanding and gathering real insights.

Apr 14, 2022

Creating a Persona with Human-Centered Insights

Apr 14, 2022

Fabio Tambosi

THE CREATOR COMMUNITY AND THE ROLE OF BRANDS

With a hyper-growth in this newly created industry, how are brands, companies, and service platforms enabling the creators to fulfill their…

Mar 17, 2022

THE CREATOR COMMUNITY AND THE ROLE OF BRANDS

Mar 17, 2022

Fabio Tambosi

Embracing the Kinship Community

How to build a brand through reciprocity and create value for society?

Mar 3, 2022

Embracing the Kinship Community

Mar 3, 2022

Fabio Tambosi

TURNING A BIG IDEA INTO A STORY

One of the main objectives of marketing campaigns is to inspire and engage consumers by translating insight into a big idea. But sometimes…

Jan 10, 2022

TURNING A BIG IDEA INTO A STORY

Jan 10, 2022

Fabio Tambosi

LEVERAGING AUTHENTIC VOICES TO HUMANIZE YOUR BRAND

It is time to shift from campaigns to conversations.

May 14, 2021

May 14, 2021

Fabio Tambosi

THE ART & SCIENCE OF STORYTELLING

“Compelling storytelling is an art that, if perfected, can drive brand love and increase sales like nothing else.”

Apr 15, 2021

THE ART & SCIENCE OF STORYTELLING

Apr 15, 2021

Fabio Tambosi

Fabio Tambosi

Football is Life | Web 3 | NFT | Metaverse | Executive Board Member | Adjunct Professor at Clemson University | Father of two gems.

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