Fabio Tambosi – Medium

Fabio Tambosi

How To Build A Brand The Wrong Way

Here are the most common mistakes I have seen in my last two decades in building brands for some of the most loved brands in the world.

1 min readApr 18, 2022

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Fabio Tambosi

Brand Building Is Broken

Please don’t do this: lessons I’ve learned while building a brand

1 min readApr 17, 2022

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Fabio Tambosi

Four Steps To Start Designing A Human-Centered Brand

I’ve recently discussed the importance of purpose for a brand (ring my bell and get all my notifications!)

2 min readApr 16, 2022

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Fabio Tambosi

Three Pieces To Build A Human-Centered Brand

Developing a branding playbook? Start here.

2 min readApr 15, 2022

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Fabio Tambosi

Creating a Persona with Human-Centered Insights

When I worked with brands like Nokia, Nike, adidas, and Saucony, I spent most of my time understanding and gathering real insights.

2 min readApr 14, 2022

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Creating a Persona with Human-Centered Insights

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Fabio Tambosi

THE CREATOR COMMUNITY AND THE ROLE OF BRANDS

With a hyper-growth in this newly created industry, how are brands, companies, and service platforms enabling the creators to fulfill their…

4 min readMar 17, 2022

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THE CREATOR COMMUNITY AND THE ROLE OF BRANDS

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Fabio Tambosi

Embracing the Kinship Community

How to build a brand through reciprocity and create value for society?

4 min readMar 3, 2022

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Embracing the Kinship Community

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Fabio Tambosi

TURNING A BIG IDEA INTO A STORY

One of the main objectives of marketing campaigns is to inspire and engage consumers by translating insight into a big idea. But sometimes…

5 min readJan 10, 2022

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TURNING A BIG IDEA INTO A STORY

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Fabio Tambosi

LEVERAGING AUTHENTIC VOICES TO HUMANIZE YOUR BRAND

It is time to shift from campaigns to conversations.

5 min readMay 14, 2021

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Fabio Tambosi

THE ART & SCIENCE OF STORYTELLING

“Compelling storytelling is an art that, if perfected, can drive brand love and increase sales like nothing else.”

6 min readApr 15, 2021

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THE ART & SCIENCE OF STORYTELLING

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Fabio Tambosi

Fabio Tambosi

Football is Life | Web 3 | NFT | Metaverse | Executive Board Member | Adjunct Professor at Clemson University | Father of two gems.

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